Creative Portfolio
+ Archived Works
Kiefer is a multi-disciplinary visual creative based in Singapore,
crafting compelling visuals that captivate and connect.
Projects
One Love Asia Singapore 2025 / IMC Live Global
Lala Hsu Singapore 2025 / IMC Live Global
Aperol Spritz / +Twelve
Aperol Spritz / Mr. Stork
Campari Negroni
Sonova Launch / Sennheiser
Interior / BlancoInteriors
Interior / TheWoodenPlatform
Season 9 Merch Launch / Yoga Movement
Progression Campaign Launch / Yoga Movement
Harpers Bazaar Hong Kong / Yoga Movement
2025 January Campaign / STRONG Pilates Singapore
Brand Awareness / STRONG Pilates Singapore
L/Chemy
M Skin Aesthetic & Wellness / Irfan Fandi & Jacob Mahler
Maison 21 / Highest Kite Weddings
Redis Release
Galaxy Macau
CSG PC AI Launch / Dell
OCBC Securities
Pernickety
UOB 2023
HSBC Premiere Elite
F&B / Cowpresso
F&B / Smolder
Featured Article
Harpers Bazaar Hong Kong
Clienteles
Burnt Ends
Aperol Spritz
Campari Negroni
Sennheiser
Cowpresso
ActiveSG
Dell Technologies
Redis
Galaxy Macau
IMC Live Global
Polestar
Smolder
Ministry of Foreign Affairs and Home Affairs
Featured article
Harpers Bazaar Hong Kong /
Yoga Movement
Photography and retouched for Harpers Bazaar Hong Kong, featuring Co-Founder of Yoga Movement, Alicia Pan.
One Love Asia Festival 2025 /
IMC Live Global
One Love Asia Festival Singapore 2025 — A two-day festival held at Bayfront Event Space, featuring leading Mandopop artists including A-Mei, Angela Zhang, Yoga Lin, 5566, Kelly Yu, and Hu Yanbin. Organized by IMC Group Asia, the event welcomed over 24,000 attendees and combined world-class performances with cultural experiences and visual arts. Positioned as one of the region’s flagship music festivals, it showcased the breadth of Asian creativity while deepening cultural connection through music and storytelling.
Main Photographer for One Love Asia 2025
Lala Hsu Singapore 2025 /
IMC Live Global
Taiwanese singer-songwriter LaLa Hsu (徐佳瑩), celebrated for her soulful vocals and heartfelt lyrics, has been a defining voice in Mandopop since winning One Million Star in 2008. With multiple Golden Melody Awards and a loyal regional following, she continues to captivate audiences across Asia with her artistry and authenticity.
In 2025, LaLa Hsu brought her much-anticipated concert to Singapore, delivering a night of music that resonated deeply with fans.
Main Photographer for IMC Live Global.
STRONG Singapore /
Branding Content
Creative direction and visuals for STRONG Singapore.
Polestar Singapore
Signature Menu /
Cowpresso
Opening Media Day /
Smolder
Smolder is a seafood grill that brings a farm-to-table coastal BBQ experience into a modern dining setting. Freshly harvested seafood is simply seasoned and cooked over open flames, allowing natural flavours to take center stage. With a warm, earthy interior and open-kitchen concept, the space evokes the laid-back charm of a seaside barbecue while offering a refined yet unpretentious dining experience.
Inapickle Supper Club
A cosy supper club crafted for good food, good people, and unhurried conversations.
Campari Negroni
Campari Negroni /
Red Hands Final APAC 2025
Interior /
BlancoInteriors
Progression Campaign Launch /
Yoga Movement
Creative direction and photography for Yoga Movement’s launch of Progression Hour, a new class type.
Visual identity developed from concept through execution, balancing brand ethos with a refreshed energy to introduce the offering and its guiding line, Feel the Difference.
Creative Visuals /
L/Chemy
For Highest Kite Productions
Directory of Photography
Client: L/Chemy
AMBEO Sounder Plus Launch /
Sennheiser
AMBEO Soundbar / Conversation Clear 2 Launch
Taiwan Tea Documentary
Produced, directed, and led creative direction for the documentary chronicling Mr. Zhou’s dedication to preserving Taiwan’s tea culture. Oversaw the project from concept to completion, shaping the narrative arc to highlight the tension between modern life and traditional practices. Guided visual storytelling, cinematography, and pacing to ensure each frame captured the cultural richness and emotional depth of Taiwan’s tea heritage.
Through creative direction, the documentary balances tradition and modernity, giving life to Mr. Zhou’s Moonlight Tea and creating a film that resonates with audiences while preserving a treasured cultural legacy.
Signature Treatment /
M Skin Aesthetic & Wellnes
Creative direction and photography for M Skin's signature treatment for Irfan Fandi and Jacob Mahler (Singapore footballers).
Visual identity developed from concept through execution, balancing brand ethos with a refreshed energy to introduce the offering and its guiding line.
Maison 21 x Highest Kite Weddings
Corporate Projects
